Welcome to IC’s Leadership Brand Blog

Why Knowledge & Expertise Won't Be Enough For The Future Of Work

Are you hiding behind your knowledge and expertise and forgetting to brand yourself?

The reality is that the work you’re doing now might not be what you’re going to be doing two or five years from now. Your role, your and, your industry about to undergo a seismic shift.

If your reputation is completely dependant on a particular role and you decide to change industries or your area of expertise, it will become much more difficult for you to transition successfully.

But if you choose to build a personal brand now, you’ll be able to transition between roles and industries,


Because you’ve invested in building relationships based on who you are, not just what you know or what you do.

Here’s a question for you. 

Do you think people do business with you or promote you because you’re brilliant at what you do?

I want you to think about all the brilliant people you know at work who have great gifts and talents who are struggling to simply get noticed.

Now on the flip slide think about all the people at work with little talent who are getting promotion after promotion

So what’s going on here?

We simply live in a world where those who know how to package, brand and market themselves get all the attention, recognition and income.

The thing is your gifts and talents or what you actually do for people only accounts for 20% of how they perceive you and why they choose to promote you or want to be a part of your team.

While 80% of how your team perceives you is based not on what you know, but on who you are and how you show up in the world. your energy, your body language, your physical appearance and your tone of voice.

All those unconscious signals that reveal who you are and either draw your colleagues towards you or leave them uninspired.

So many professionals spend years getting good at their craft, really mastering what they do, rather than mastering who they are.When its who you are that inspires other people. Its who you are that creates connection and trust with your team and co-workers.

Who you are is your biggest asset and your biggest competitive edge.

If you’re a professional woman reading this you have a choice to make

You can walk into the future of work blindfolded OR you can be the self-leader you are and take an active role in preparing yourself and your personal brand for what’s about to come.

As we look to the future, leaders need to be agile, continuously adapt, engage with others in that process and most importantly retain their core sense of identity and values.

Here are three reasons why you need to get really clear on your personal brand and how it will position you for success in the future of work.

1. The battle for talent is fierce. Your personal brand if authentic and aligned will act as a magnet attracting top talent to your team and organisation . Your brand is your competitive edge that you can also use to navigate your career.

2. The linear career path will cease to exist. A strong personal brand will help you transition between roles and industries. Being clear on your PB will allow you to be fluid, mobile and adaptive which are key imperatives for the future of work.

3. According to a recent KPMG report, a key directive for CEO’s for the next 3 years is to limit brand risk. We know that 92% of people trust individuals over brands. You can leverage your authentic personal brand to become a strong brand ambassador for the organisation which will help maintain customer trust and brand reputation.

You see how you position your personal brand today will determine your future career success.

So embrace all that you are and lead with a clear sense of who you are, this is when you will excel and find true happiness in what you do.

Like to learn more? 

Come and join me and other savvy professional women if you want to learn how to leverage your personal brand to harness the opportunities that tomorrow's world of work presents.

We are visiting SYDNEY, MELBOURNE and BRISBANE. 

You can't afford to miss this thought-provoking, future-thinking masterclass.


Where Does The Personal End And The Brand Begin?

The short answer, there is no separation. One part does not end for the other to begin.

If you're a professional woman, speaker or consultant, you'll know there is no separation between "personal" and "brand".

You are your brand. Your personal brand is all-encompassing.

Think of Oprah. How many countless personal stories has she shared about her life? The most recent during the 2018 Golden Globes when she accepted the Cecil B. DeMille Award for lifetime achievement.

It's these personal stories that make you human, that build your personal brand to be more than just words on a paper or an image on your LinkedIn profile.

If you're not being "personal" with your audience i.e. team, audience members, stakeholders, boss and, clients then you have yet to fully realise your brand.

Remember people are buying YOU. All of you, the good, the bad and the ugly.

Your stories, your vocal tone, your physical appearance, your presence, the way you lead a team, the way you deliver a keynote, the way you interact with your clients.

You can't have a unique brand without it being personal.

As a professional woman, speaker or consultant, your value (whatever it is you create) is an extension of yourself and a part of your life’s story.

Personal Branding weaves together your life & your work—in the form of sharing your life’s work. Here's a process from #simonsinek's book (Find Your Why) that I personally followed to help me uncover my life stories. I am now weaving my personal stories into my work via my client sessions, keynotes and workshops to motivate and inspire others.

So grab a pen and paper and start finding the parts that are worth telling by examining your life to unearth what you're really about.

I want you to think about what stories you can share when:

  • you lead your next team meeting; what story can you share that will empower them to do more and be more.
  • you deliver your next keynote; what story journey can you take your audience on
  • you coach a client; what personal story can help move them from A to B?

Here's another reason why it's worth weaving your life and your work!

More and more organisations are now asking employee's to "bring their whole self to work". No more do you have to wear a different face to work than you do in other parts of your life. No more do you have to exert additional energy trying to be someone your not. A study by Deloitte even reported that 61% of participants admitted to leaving a big chunk of who they are at the door before they walk into work.

Imagine the ripple effect of sharing our personal stories on our diversity and inclusion efforts. 

Here's a direct quote from CEO, KPMG Canada, 2016 - Elio Luongo, "At KPMG, we believe in Inclusion and Diversity. The unique experiences, perspectives and values of our people allow us to think differently which helps us better serve our diverse clients - ultimately making our firm the client choice and #1". More details here.

Now that's great validation that sharing your unique life experience also supports the bottom line!

Branding yourself might be easier than ever, but it’s getting harder and harder to stand out. That's why sharing your personal stories will set you apart, no one else has the same story as you. So until you understand who you are underneath the outer shell, you are going to struggle to communicate your voice in a truly compelling way.

If you'd like to unearth more of who you are and how you want to show up in the world, let's schedule a call and have a chat or come and join me and other empowered women at, The Art Of Self Packaging For Success.

The world is ready for empowered women!


When Is It The Right Time?

Kelly, my client from Brisbane called me yesterday feeling frustrated. She'd just come back from the mall having spent hours with no success, trying to find the pieces to complete her professional/smart casual wardrobe.

Have you ever experienced that?

In 2017, Kelly and I embarked on her personal brand journey kicking off with a personal brand discussion followed by a personal colour session and styling session. Armed with the key knowledge, Kelly hit the ground running and had great initial success in finding some fabulous pieces to up level her professional look.


She started to feel overwhelmed, she was trying to process all the information around colours, body shape, dressing style personality, styling principles and she quickly became frustrated and stuck.

So why am I sharing this story?

Because I want you to realise that discovering and creating your personal brand is a journey. As human beings we are multidimensional. We have so many layers and every layer needs to be explored before moving onto the next. Sometimes you just can't explain certain things like:

  • why you cut the tags off your clothing
  • why you must feel the fabric first before trying on a piece of clothing
  • why you dislike linen
  • why you gravitate to texture
  • why you've lost your true style

Having taken hundreds of women through the Platinum Personal Brand Program, I know with 100% certainty that they will get long-term sustainable results.


Because we've taken the time to peel away the layers, to discover her essence and put a plan in place to create a visual signature of how she wants to show up in the world that is fully aligned and authentic to who she is.

The program is a 5-6 step journey carried out over 6-8 weeks and each step is equally important. Miss one and you'll find yourself having more questions than answers.

The good news

Kelly and I are going on a personal shopping session so I can show her in practical terms how all the branding, personality, colour and styling elements all fit into place so that it ultimately supports her personal brand and how she wants to show up in the world.

I know in my heart that this is the best way I can serve Kelly to ensure she gets the long-term gains.

Having spent ten years working with professional women, this journey is not something we can understand and solve in one or two sessions. Whilst you may initially have success, you have yet to fully form and understand your brand to be able to take it to the next level.

SH is a client that recently completed the Platinum Personal Brand Program. Here's what she said.

So when is it the right time to embark on the program?

  • If you wake up every day and feel uninspired by your wardrobe
  • If you find yourself wearing the same combinations week in week out
  • If you feel invisible at work
  • If you feel like you're not getting the recognition you deserve
  • If you go shopping for hours and come home with the "it-will-do" piece that only works with one other piece in your wardrobe.
  • If you've evolved as a woman and your current wardrobe signals where you've been rather than where you're going

Today I'm offering you an opportunity to work with me one-on-one within our Platinum Personal Brand Program.

I feel incredibly connected to this program because I've now taken hundreds of women on this journey and the results have even blown me away.

Over the years I've continued to refine it and ensure it puts every professional woman in an elevated position so she can go after the success she deserves.

Together we will uncover the essence of who you are and how you want to show up in this world.

Today I'm offering you a $49 voucher to use towards this program - expiring February 28th 2018.

You can use this voucher towards the whole program or simply get started with one session of your choosing.

Click here and let's schedule a call to see if this is the right program for you.

I am coming for your transformation!

Are you ready?

Janette x

You Are My Heroes

And here we are again, Christmas! I love this time of the year. 

Although its busy and I'm often battling crowds, I love to sit back and watch the kids doing their thing, having fun with their cousins and seeing and hearing the sound of happy times.  This is when I really count my blessings.

This year has been a great year for me filled with many professional and personal lessons and many opportunities for growth.

I've learned to trust the bigger picture and that everything that is sent my way is a lesson even though sometimes it feels unfair or painful.

As I become more spiritually conscious, I've learned that I am responsible for myself and I create my own reality by the way I think and therefore act. 

It’s also been a big year for women.  I said two years ago that, "The World Is Ready For Empowered Women". All around the world we've seen women stepping into their power, speaking up, backing each other and claiming what's rightfully their's.

And I've also seen it in my studio and heard it when delivering my workshops. 

The sessions and conversations I've had with many of you remind me just how strong women are. 


Many of you have had leadership challenges, personal setbacks and significant decisions to make. BUT you got back up again.  You dusted yourself off and are now more determined to have your presence felt and to leave your mark on this world.

For the first time in a while, I feel like the world is ready to hear our voices and is ready for empowered women.

As you start to set your intentions for 2018, ask yourself if the way you are showing up in the world is the way you want to be known and remembered?

Do you lead yourself?
Do you have the impact?
Do you have influence?
Do you want to be on the cutting edge?
Do you want to be your highest and best self?

It's never too late to start building your brand. Now more than ever we are experiencing a fundamental transformation in the way we work and your brand in 2018 and beyond will carry greater significance. More to come about this in 2018.

In the meantime, I want to leave you with this message from my daughter Maya. Click to watch it.

From my family to yours, I wish you inner peace, love and happy times this Christmas and for the year ahead.

I can't wait to share 2018 with you and for us to inch closer to closing the leadership gap.

Janette xx

My Personal Story About Courage And Empowerment

As the year comes to a close, I wanted to take a moment and share a personal story with you about courage and empowerment.

In 1995 at the age of 23, I decided to marry my first and only boyfriend. The day after we married, I knew I'd made the wrong decision.

But if I'm totally honest, I knew I was going to make the wrong decision long before this moment. Marriage for me was the only decent and acceptable way I could leave my family home. Living with a controlling parent and feeling disempowered, I thought that this was going to be my one and only chance of leaving home while still maintaining the "Good Catholic Girl" image that I was moulded into.

During my nine year marriage, I was reminded every day that I was not an equal. Although I was scaling new heights in my corporate career, traveling the globe and still doing all the household duties, it still wasn't enough to be considered equal. I'd felt that all too familiar feeling of disempowerment.

In December 2004, I attended a week-long live-in leadership course in Sydney. During one of the activities, I partnered up with my colleague Kathleen to practice a technique. It was Friday and the last day of the course. After several intense days with early starts and late finishes, my barriers were low. I'd tried so hard all week to keep it together. As Kathleen and I set out to apply our learning, I broke down. I told Kathleen that at 5.30 pm today I would be meeting my then husband and calling it quits after nine tough years.

During this long, intense and reflective week, I decided that disempowerment was not for me. No more would I be willing to allow anyone to make me feel this way anymore. I was done with disempowerment.

That evening I leaned into courage.

That evening I discovered the feeling of empowerment.

And that evening I learned that I didn't need approval from anyone else except myself.

I wanted to share this personal story with you so you get a glimpse into my past and see why I am so fiercely driven to EMPOWER WOMEN.

When I serve a client, I realise that what I offer her is COURAGE, I offer her HONESTY and the SPACE to REFLECT and digest her life in an environment where judgment doesn't exist. I help her connect the dots of who she is and how she wants to show up in this world. She too offers me an incredible opportunity to learn and feel what courage and empowerment means to me.

This empowered state of mind, allowed me to follow a new life path, allowed me to break away from the comfort zone of my corporate career, start my own business and purchase my first official property of my own.

No decision felt too big or overwhelming anymore. I realised that I had all the answers BUT only if I was prepared to REALLY listen to the whispers inside and around me.

“Knowing yourself is the beginning of all wisdom.” Aristotle

There is nothing more beautiful than witnessing and experiencing authenticity. It's not about perfection or having it all figured out. For me, its the PROCESS of self-discovery, self-love, and self-forgiveness over a lifetime and no one, nowhere gets to say who I am but me.

So today I'm sharing with you my feelings, my failings and my victories and I encourage you to share yours too because in that process you will become more of who you were meant to be.

'What is real and what is lasting is who you are and what you were meant to be, no one can take that away from you". Oprah

The most important journey that I think all of us will go through is the journey within ourselves, to find the truth, who we are and what makes us happy. So as you wrap up your work projects for 2017, take some time these Christmas holidays and think about your journey and explore project YOU.

Here's to living with courage, connection and purpose.


P.S I've made a short video celebrating all the incredible women who have come into my life in 2017. Click here to see it.

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