Welcome to IC’s Leadership Brand Blog

When Is It The Right Time?

Kelly, my client from Brisbane called me yesterday feeling frustrated. She'd just come back from the mall having spent hours with no success, trying to find the pieces to complete her professional/smart casual wardrobe.

Have you ever experienced that?

In 2017, Kelly and I embarked on her personal brand journey kicking off with a personal brand discussion followed by a personal colour session and styling session. Armed with the key knowledge, Kelly hit the ground running and had great initial success in finding some fabulous pieces to up level her professional look.


She started to feel overwhelmed, she was trying to process all the information around colours, body shape, dressing style personality, styling principles and she quickly became frustrated and stuck.

So why am I sharing this story?

Because I want you to realise that discovering and creating your personal brand is a journey. As human beings we are multidimensional. We have so many layers and every layer needs to be explored before moving onto the next. Sometimes you just can't explain certain things like:

  • why you cut the tags off your clothing
  • why you must feel the fabric first before trying on a piece of clothing
  • why you dislike linen
  • why you gravitate to texture
  • why you've lost your true style

Having taken hundreds of women through the Platinum Personal Brand Program, I know with 100% certainty that they will get long-term sustainable results.


Because we've taken the time to peel away the layers, to discover her essence and put a plan in place to create a visual signature of how she wants to show up in the world that is fully aligned and authentic to who she is.

The program is a 5-6 step journey carried out over 6-8 weeks and each step is equally important. Miss one and you'll find yourself having more questions than answers.

The good news

Kelly and I are going on a personal shopping session so I can show her in practical terms how all the branding, personality, colour and styling elements all fit into place so that it ultimately supports her personal brand and how she wants to show up in the world.

I know in my heart that this is the best way I can serve Kelly to ensure she gets the long-term gains.

Having spent ten years working with professional women, this journey is not something we can understand and solve in one or two sessions. Whilst you may initially have success, you have yet to fully form and understand your brand to be able to take it to the next level.

SH is a client that recently completed the Platinum Personal Brand Program. Here's what she said.

So when is it the right time to embark on the program?

  • If you wake up every day and feel uninspired by your wardrobe
  • If you find yourself wearing the same combinations week in week out
  • If you feel invisible at work
  • If you feel like you're not getting the recognition you deserve
  • If you go shopping for hours and come home with the "it-will-do" piece that only works with one other piece in your wardrobe.
  • If you've evolved as a woman and your current wardrobe signals where you've been rather than where you're going

Today I'm offering you an opportunity to work with me one-on-one within our Platinum Personal Brand Program.

I feel incredibly connected to this program because I've now taken hundreds of women on this journey and the results have even blown me away.

Over the years I've continued to refine it and ensure it puts every professional woman in an elevated position so she can go after the success she deserves.

Together we will uncover the essence of who you are and how you want to show up in this world.

Today I'm offering you a $49 voucher to use towards this program - expiring February 28th 2018.

You can use this voucher towards the whole program or simply get started with one session of your choosing.

Click here and let's schedule a call to see if this is the right program for you.

I am coming for your transformation!

Are you ready?

Janette x

Autumn Style Staples For The Professional Woman

If you're anything like me I'm welcoming Autumn with open arms. Having barely survived a horrendous summer in Sydney, I'm looking forward to layering up this Autumn / Winter. 

Winter is approaching and while some of you are probably still in denial about the departure of summer - it's the perfect chance to refresh your winter wardrobes and curate stylish cold-weather outfits that are fit for any office.

With every new season, clients always want to know: 

  • What are the new trends
  • Do they suit my dressing style
  • How can I integrate them into my existing wardrobe

So let's take a look at what's on offer this Autumn/ Winter 2017 and if these trends are right for you.

1. Structure

This trend suits a woman with a dressing style personality that is classic, dramatic and alluring. A sleeveless structured dress can be easily layered with a silk blouse or alternatively, it can be worn with a tailored blazer teamed with boots and tights. There are many structured long line vests that can easily integrate with work trousers or with jeans on the weekend.

2. Softness

This trend suits a woman with a dressing style personality that is feminine and classic 
Silk seems to be the fabric of choice this season. The softness of a silk blouse always looks great when teamed with a structured piece such as a sleeveless vest or leather jacket. By the way, the red dress from Scanlan & Theodore is divine when teamed with black or navy knee high suede boots.

3. Natural

This trend suits a woman with a dressing style personality that is natural sporty, classic or feminine. From experience, I have found that women with a summer seasonal profile really appreciate natural fibres such as cashmere and silk. They appreciate the smoothness of the fabric against their sensitive skin. Cashmere sweaters are also showcasing on a bigger scale this year. They are great to team with all your big ticket pieces such as pants, skirts, coats and jeans.

4. Colours

Monochrome step aside for some unpredictable brights. Think fuchsia, red, lavender, military greens, metallic shines, midnight blues and spicy mustard. My advice is to always have your personal colours assessed first before you venture out and start spending large amounts on pieces in the wrong colours.

Just remember that as a professional woman your style and personal brand is an opportunity to tell others who you are and where you're going, without compromise. 

So don't buy any piece that doesn't truly reflect the real you. 

Click here to schedule a complimentary 15-minute call and learn how I can help you create a personal brand that makes you feel confident and tells the world where you are going.

Let's together close the leadership gap.

Styling Your Success


P.S If you'd like to nail your Personal Brand, come and join me and 20 other professional women at the #1Styling + Branding event for professional women. Click here to register.

It's Not About The Clothes But What The Clothes Can Do For You

Let's be honest, you know your clothing choices affect and reflect your self-image and how you feel about yourself.

Imagine right now you've woken up and you're standing in front of your wardrobe and you're trying to decide what to wear for the day. At this point in time, your head and your heart are having a conversation and it's going something like this:

Head: I need to leave in 15 minutes otherwise I'll hit traffic or miss the train

Heart: How do I feel today and how do I want to feel today?

Head: What did I wear yesterday, did I shave my legs, do I have high-level meetings today?

Heart: I want to feel confident and look like a woman and try wearing something different today

Head: Just wear that outfit you always wear, you know it works. Done!

Heart: So boring, why can't I work out what to wear? I hate this

Sound familiar?

This internal dialogue can go on for minutes. You're stressed, time-poor, have decision fatigue and you feel down. Your day has only just started and this dilemma has set your mood for the day. You leave home feeling flat. You can't wait to get to your local coffee shop to grab your pick me up.

I've had thousands of conversations with women over the years about their clothes, wardrobes and career aspirations. Having conducted in excess of 3000 styling sessions for women around the country I keep hearing the same dilemma women are facing every single day.

They wake up, stare blankly at their wardrobe and pick out the "it will do" outfit to wear to work. They see all these great stand alone pieces they've acquired over the years but for some reason, they don't work together.

They are incredibly frustrated and time poor and loathe having to make such decisions first thing in the morning.

The thing is, they recognise that they can't fly under the radar anymore. They know they need their personal brand to start working for them. They know that dressing in separates is here to stay and is the new power dressing.

If you’d like to learn the techniques that will help you create a style that supports your business goals and supports your inner confidence then come along to the  “The Art of Self Packaging For Success".  Come and learn how to master the NEW way women are dressing for work.

It's taking place on the 25.03.17 at the Sydney Westfield Styling Suite

Here is some unseen footage from previous events.

The techniques I will be teaching you I have taught during my corporate workshops and I know they work because my clients have used them with great results. My clients are now primed and ready for their next career step, their laser focused on their message and goals and don’t have to give their image and personal brand a second thought. They have invested the time to get this right so that all their energy now goes into preparing for that promotion or landing their dream client. 

There is no doubt in my mind that when you dress to reflect who you really are, your confidence skyrockets and that's when you do your best work.

Note: Part of your ticket is redeemable towards a personal service & you will receive complimentary half hour speaker appearance by Janette Ishiyama in your organisation (more information at the workshop)

Click here to reserve your seat.

So don't sit on the sidelines, take action and be the driver of your success.

I hope to see you at the #1 Styling Event for Professional Women & Entrepreneurs.

Styling Your Success

Janette x


The Science of Why We Buy Clothes We Never Wear

Are we are a swipe-happy nation?

In 2015, Statista ranked the top-spending countries in the world per capita and congratulations to us – we’re number one!

According to Mark Hall from BusinessWaste.com.au, Australians are throwing away $140 million dollars worth of clothing every year which is going directly to landfill. This equates to 1.2 million tons of fashion buried in the ground. Although Australia has a culture of donating material goods to charity, only about 15% of donated clothing is sold again locally in charity shops – about 15% becomes industrial rags, 25% goes directly to landfill, and the other 40-50% into the global second-hand trade. (NACRO 2013 National Waste Report pg 7) says Australians are the world's second largest consumers of textiles, buying on average 27 kilograms of new clothing and other textiles each year.

So why do we purchase clothing we never wear?

A 2007 study by researchers at Stanford, MIT and Carnegie Mellon tested the neurological reactions of participants when buying clothes. What they found was that the brain’s pleasure ambens were activated when a person desires an object.

In making the decision whether or not to buy the desired item, the brain weighs up the pleasure of owning the item versus the pain of outlaying the money for it. One of the study’s authors, Scott Rick, said

“the brain seemed to be responsive not necessarily to price alone, or how much I like it, but that comparison of the two: how much I like it compared to what you charge me for it.”

Basically, the brain likes a good deal and therefore when you find clothes at a significant discount or at a cheap starting price, your pleasure centers will light up at the thought of purchasing.

As an Image Consultant and Personal Branding specialist for the past 10 years, I've always been fascinated by the way women shop. Many of my clients before working with me:

  • never try on garments before purchasing them
  • they crisis shopped at international airports
  • they never have a shopping plan and just "hope" they find something
  • purchased for their "future" self i.e when they lose a few kilos (I'll look great in that)

Question: How many times have you purchased a piece of clothing on sale and have only worn it once or twice or not at all?

Here are my top 3 gold nuggets for avoiding a crisis purchase.

My golden rule is: Only buy pieces you can wear at least 3 ways.

My golden question to ask yourself before buying a piece on sale is: Would I buy it if it were full price?

My golden approach to shopping: Have a plan. Know exactly what you currently have in your wardrobe and establish the cost per wear for that piece.

Here's an example.

Building a wardrobe takes time, commitment and self-awareness. By following my proven system for building a versatile wardrobe not only do you stop contributing to landfill but the end result is a versatile wardrobe that gives you the confidence to move out into the world feeling great and self-assured. Watch my video here.

In summary, shopping is an activity that can stimulate feelings of happiness and there’s a scientific reason why we all love good value for money. Just remember that science isn’t going to pay your credit card bills so I'd still advise you to shop wisely. Don't forget about the environmental implications of buying those one hit wonders.

Styling Your Success


P.S If you'd like to learn more about our personal services, please click here and if you'd like to learn about our Confident Career Woman public program, please click here. 

Gifts That Keep On Giving

So many people often say to me, "Wow you are so lucky to do what you do". And my answer is, "I know I feel incredibly blessed".

Oprah once said, "Luck is the moment when preparation meets opportunity"

I have been preparing for ten years to be the best Image Leadership Expert, Stylist and Personal Branding Expert. I know that what I give clients is the best of the best knowledge that I've acquired and continue to acquire.  I serve them from a place of wanting the best for them because they all have worked incredibly hard to get to where they are and so have I. 

What I love the most about the gifts I share with clients is that they keep on giving. 

The countless compliments they receive (even from strangers) years after a makeover is astounding. 

The ongoing commitment by them following a session with me blows me away. 

Every day clients send me photo's of their outfits and when they've had A-HA moments and I know that I've done my job.

Every day clients thank me for helping them achieve their career goals, for helping them take the stress away from getting dressed every morning and for finally understanding the "WHY's".

To be able to share my gift and to help people feel great about themselves is truly incredible. Hearing from them day in day out is what keeps my tank full and propels me to continue to serve and make a difference to the lives of women.

If you are looking for a gift that keeps on giving this Christmas then I would love to help. Just e-mail janette@imageconsultants.com.au and together we can change someone's life.

Janette xx

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