Welcome to IC’s Leadership Brand Blog

When Is It The Right Time?

Kelly, my client from Brisbane called me yesterday feeling frustrated. She'd just come back from the mall having spent hours with no success, trying to find the pieces to complete her professional/smart casual wardrobe.

Have you ever experienced that?

In 2017, Kelly and I embarked on her personal brand journey kicking off with a personal brand discussion followed by a personal colour session and styling session. Armed with the key knowledge, Kelly hit the ground running and had great initial success in finding some fabulous pieces to up level her professional look.

BUT THEN....

She started to feel overwhelmed, she was trying to process all the information around colours, body shape, dressing style personality, styling principles and she quickly became frustrated and stuck.

So why am I sharing this story?

Because I want you to realise that discovering and creating your personal brand is a journey. As human beings we are multidimensional. We have so many layers and every layer needs to be explored before moving onto the next. Sometimes you just can't explain certain things like:

  • why you cut the tags off your clothing
  • why you must feel the fabric first before trying on a piece of clothing
  • why you dislike linen
  • why you gravitate to texture
  • why you've lost your true style

Having taken hundreds of women through the Platinum Personal Brand Program, I know with 100% certainty that they will get long-term sustainable results.

WHY

Because we've taken the time to peel away the layers, to discover her essence and put a plan in place to create a visual signature of how she wants to show up in the world that is fully aligned and authentic to who she is.

The program is a 5-6 step journey carried out over 6-8 weeks and each step is equally important. Miss one and you'll find yourself having more questions than answers.

The good news

Kelly and I are going on a personal shopping session so I can show her in practical terms how all the branding, personality, colour and styling elements all fit into place so that it ultimately supports her personal brand and how she wants to show up in the world.

I know in my heart that this is the best way I can serve Kelly to ensure she gets the long-term gains.

Having spent ten years working with professional women, this journey is not something we can understand and solve in one or two sessions. Whilst you may initially have success, you have yet to fully form and understand your brand to be able to take it to the next level.


SH is a client that recently completed the Platinum Personal Brand Program. Here's what she said.


So when is it the right time to embark on the program?

  • If you wake up every day and feel uninspired by your wardrobe
  • If you find yourself wearing the same combinations week in week out
  • If you feel invisible at work
  • If you feel like you're not getting the recognition you deserve
  • If you go shopping for hours and come home with the "it-will-do" piece that only works with one other piece in your wardrobe.
  • If you've evolved as a woman and your current wardrobe signals where you've been rather than where you're going


Today I'm offering you an opportunity to work with me one-on-one within our Platinum Personal Brand Program.



I feel incredibly connected to this program because I've now taken hundreds of women on this journey and the results have even blown me away.

Over the years I've continued to refine it and ensure it puts every professional woman in an elevated position so she can go after the success she deserves.

Together we will uncover the essence of who you are and how you want to show up in this world.

Today I'm offering you a $49 voucher to use towards this program - expiring February 28th 2018.

You can use this voucher towards the whole program or simply get started with one session of your choosing.

Click here and let's schedule a call to see if this is the right program for you.

I am coming for your transformation!

Are you ready?

Janette x

Balancing Your Corporate Image, Personal Style & What’s On Trend

Over the past 10 years, I've spent a fair bit of time sitting in company foyers waiting to be greeted prior to hosting corporate leadership branding workshops.

With the advent of "Bring your whole self to work", I have seen many interesting interpretations to this statement. I've seen women wearing short leather skirts, see-through tops, and hot pants and that's just in the foyer.

While these might be the right choice for the weekend I have a deep fear that women are putting themselves at risk of not being taken seriously in the boardroom. This doesn't stop in corporate organisations either.

Lately, I've seen more and more T.V personalities and Entrepreneurs exposing a crazy amount of cleavage and I've wondered why? Is it really necessary? Do you need to expose that much of yourself to get your point across....me thinks NOT!

You all know I'm a huge advocate for women claiming the leadership positions they deserve so when you read this post know that I am coming from a place of wanting to see all women succeed at the highest level.

At the end of the day, women shouldn't lose sight of the fact that they are still going to a place of business to do business.

Given women have so many clothing options they can find themselves in dangerous territory if they don't balance their corporate image, personal style and what's on trend.

I'm a huge advocate for "bringing your whole self to work" but as women, we need to keep the focus on the quality of our work and not on our body parts.

Personally, I think "bringing your whole self to work" brings a wonderful opportunity for women to re-discover their true personal style. To date, women have been conditioned to dress and act like men and some of my clients have forgotten how to tap into their strong feminine energy.

One of the most common questions I get asked by clients is, "How can I inject my own personal style and still look office ready?

Here's a simple formula that I created and share with clients. I hope it helps you find your balance.

Generally speaking an outfit is made up of 3 key ingredients – also known as "Rule of Three". Here's a previous article on this. If you follow this formula, it should put you in good stead to strike the right balance.


1. Always have one structured classic/timeless piece in your outfit. Whether it be classic style pant, skirt or jacket. The structured piece will keep your outfit looking tailored and professional.

2. Always have one piece (structured or unstructured) that reflects your personal style. This piece can incorporate your style with the use of a print, colour choice or fabric choice.

3. The final piece should give a nod to what’s on trend and within reason (ie a top, necklace style, scarf, the style of pant, a lip colour, bag or print).

Here are a few examples to demonstrate the above.




Image 1: The overall look is office ready. The skirt is a classic style in an "on-trend" colour being burgundy. Leather can have a suggestive effect, however, because its worn in a structured, classic style/length it's still office appropriate. You'll notice the top and sleeveless vest are in neutral/classic styles.

Image 2: The black cigarette pants and top are very classic and timeless. It's paired back with a classic structured blazer that's in an "on-trend" colour. P.S Wearing all black on the inside creates a slimming effect.

Image 3: Everything about this outfit is office ready. A classic blazer (with a slight twist) teamed with a pair of "on-trend" culottes. The culottes offer a twist on the classic pant but are well and truly office appropriate.

Image 4: The black skirt is your classic high waisted style. It's teamed it with a top that is currently on trend and overall the look is office appropriate.

Looking at the above examples, the women all look office ready, on trend and strike a great yin/yang balance that is office appropriate and signals their ready for the next leadership opportunity that comes their way.

Regardless of what's trending at the moment, try to stay true to yourself. Know what you look good in, what you like and stick to that.

As you get dressed for work tomorrow morning, think about your short and medium term career goals and present a personal leadership brand that is going to take you one step closer to achieving your professional goals.

Here's to all women claiming the positions they deserve.

Janette

P.S If you're an ambitious, heart-centered professional women who wants to leverage your leadership brand then please come and join our LinkedIn group here.



Why Your Personal Brand Needs To Be Both Fierce & Feminine

Do you ever feel like somewhere along your corporate career you've disconnected with the real you?

This was me in 2004. At the time, I was working at Roche, travelling the globe and working on cutting-edge cancer therapies. Whilst I loved what I did, I had this deep desire to want to "SERVE" in a bigger way. Wanting to be of service, sounded weak and vulnerable and I was too afraid of what others might think. So I pressed on and continued to ignore the whispers.

After a significant turning point at work, I realised that I needed to listen to the whispers. For the past ten years, I've been privileged to have served over 3000 professional women and c-suite executives and have helped them create a personal brand that overcomes bias and allows them to lead with confidence.

During this time, it became apparent to me that many of them had become disconnected. They no longer knew who they were. They were dressing like men, sounding like men and acting like men. Yet, I would catch glimpses of their deep feminine energy during our many conversations.

When I'm working with professional women including c-suite executives, creating their personal brand always starts with an in-depth discussion around their values, what they want from their careers and wardrobe and why often they feel disconnected with who they are, what they do and how they do it.

Facebook COO Sheryl Sandberg, former Yahoo boss Marissa Mayer and Vogue editor Anna Wintour have adopted their own “leadership look” based on wearing vibrant shift dresses and heels. While these women’s styles vary, the focus is the same, their clothes fit perfectly, they wear high-quality fabrics, and pay simple attention to accessories and grooming.

When I take my clients through a yin/yang exercise, I discover that many of them have hidden yin leadership qualities that are buried away and are only ever seen at home. Many professional women reject the feminine parts of themselves for fear of not being taken seriously.

Have women been conditioned to be more masculine in a corporate world? I think so! In the past, for women to wield power in what was historically a man’s world, she had to pretty much dress like a man. This is no longer the case and we’re free to present a new image of what leadership looks like.

If I were to ask you, "What qualities do leaders possess". It's highly likely the Masculine / Yang qualities will surface first.


The good news is that the world is changing. We are starting to embrace feminine energy. In the "Athena Doctrine", the author’s proprietary survey of 64,000 people around the world shows, traditionally feminine leadership and values are now more popular than the macho paradigm of the past.

The most innovative among us are breaking away from traditional structures to be more flexible, collaborative and nurturing. All over the world, people are deploying feminine thinking and values to make their lives, and the world, better.

So when it comes to your personal brand, how do you strike the balance between feminine and masculine energy?

Let's look at Oprah as an example.

Oprah naturally exhibits more yang physical characteristics due to her build and dark features. However, when she wears her hair curly, she instantly looks softer (more yin). When she wears her hair straight paired with dark solid frames, she instantly looks more yang as seen below. You'll notice in the top left image, the curved frames of her glasses, although dark, help her look more yin than yang.



When it comes to the overall picture, let's review how your outfit can shift you along the yin/yang continuum.

You'll notice in the images below that Oprah is wearing softer fabrics, no frames, her hair is curly and is wearing feminine colours. All of these elements teamed together make her look more feminine or more Yin.



In the images below you'll notice that Oprah is striking a great balance between yin and yang. When her hair is straight, her clothing has softer edges. When her hair is curly, her clothing is darker in colour and carries more angles. In a corporate context, professional women in positions of leadership need to strike a balance between yin and yang so they appear confident and strong, whilst also appearing authentic and approachable.


There will be times in your corporate career where you will need to exhibit more yang than yin qualities. You'll notice in the below images that Oprah is wearing block solid dark colours teamed with strong angles and straight hair. These looks carry more masculine energy.


Overall, as a professional woman, don't be afraid to embrace your feminine energy. Aim for your outfit to strike a yin/yang balance and remember to always remain true to yourself. When you deny a part of yourself, you lose your POWER!

If you'd like to learn more about our Personal Brand Creation Program for professional women,  please click here,  and let's have a chat to see how I can best serve you.

Styling Your Success

Janette

We Are All In This Together

Women love to talk things out, right!

I always feel better when I speak with my girlfriends about an issue or situation. 

They help put things into perspective and the issue no longer seems as bad as what I thought it was.

For me hosting live events,  is like coming together with my girlfriends.  

We talk about our style dilemma's, getting to the c-suite seat, how to be heard and seen walking the corporate corridors, our wardrobe woe's and our shopping catastrophes.

More often than not, most women in the room have either experienced the same issue or at the very least empathise with the situation.

It just shows me that we are all in this together. 

I've often asked myself, "Why do I love hosting live events"? Why am I so drawn to them? 

For me, there is nothing that beats the open honest communication and connection that all women make in the room. 

Here are some images taken from my very first workshops in 2008/2009 at Bondi Westfield, Sydney.

I've been running live events for nine years and our workshops are sacred places where we get to talk freely about our challenges and know that we won't be judged. 

We're not perfect and we all have areas of our lives we want to change or improve. Life, after all, is a journey of personal growth, learning, and reflection.

Being able to create a safe place where we can talk freely is so important and that's what we've created at, "The Art Of Self Packaging For Success" workshop

As professional women, dressing to reflect your position, values and personal brand is no longer an option. 

In this world of choice and change, you need to be the agile leader of your life. 

I want you to think of your personal brand as your ASSET. 

Come and join me and twenty other women on July 22nd for the #1 Style + Branding event for professional women.

Hope to see you there. Click here to register.

Styling Your Success

Janette x

The Rinse and Repeat Wardrobe For The Professional Woman

Recently, Lisa Wilkinson, co-host of the Today show was called "thrifty" by a Daily Mail Australian reporter for wearing the same blouse twice in 4 months and the same dress 3 days apart.

I'm shocked that someone actually thought this was newsworthy!

When Lisa's co-host, Karl Stefanovic wore the same blue suit on air, two days in a row. Then three. A month ticked by without a ripple. A full year had passed – and he was still wearing the same suit every morning and not one mention by reporters. 

Double standard?

What is shameful about wearing the same blouse multiple times? Isn't that exactly what we should be doing? No-one seems to care that Mark Zuckerberg wears the same t-shirt every single day.

Arianna Huffington celebrates repeats. 

She says that women should feel as comfortable as men repeating outfits. Although social media has only increased the pressure women feel to wear new outfits she suggests that we should harness the power to turn that pressure around and instead pay tribute to repeats and flaunt them, and I couldn't agree more!

Did you know that Australians are throwing away $140 million dollars worth of clothing every year which is going directly to landfill? Knowing this, how can we continue to buy one hit wonders?

I encourage every client to create a simplified versatile wardrobe filled with pieces that can be mixed and matched so that they can be worn time and time again.

Here's one example: A structured peplum top layered with blouses and knits and teamed with pants, jeans or a skirt.

If you are a professional woman who would like to learn how to create a versatile wardrobe that supports your personal brand, then come and join me May 20th at the decadent Sydney Westfield Style Suite.

Click here to register.

See you at the #1 Styling + Branding event for professional women.

Janette



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