Welcome to IC’s Leadership Brand Blog

Three Important Shifts In The Way You Think & Prepare For The Future Of Work

The future of work is already upon us, so what does this mean for you as a professional woman?

Well, the first is that you should be excited! The future of work is not a threat. It’s an opportunity to step into the spotlight.

The thing is, it doesn't matter how many years you’ve spent mastering your craft, it doesn't matter how many certificates or degrees you have - IF you never step into the spotlight in the right way and let the world see you for who you really are.

No matter what title you have at work, you need to start thinking like an entrepreneur. Why? Because the future of work demands it. The future of work is all about self-leadership.

As a leader of the future, you will be transparent, collaborative, inclusive, future-focused, accountable, intrapreneurial and both a teacher and a learner. 

You will need to make three important shifts in the way you think and prepare for the future

1. Build mastery by focusing on what you're passionate about.

It's not enough to be a generalist anymore. Knowing a little about many things makes Google your main competitor. You need to build mastery and focus on the areas you are passionate about and master it. The future is about hyper specialisation and being clear on who you are and the value you bring to your role.

2. Networks are going to be important.

Growing up we were told a story that in order to get ahead we had to compete. What we know about the future is that there are incredible opportunities to build value through collaboration and co-operation using technology and knowledge. Remember success is not about competition it's about contribution. 

3. Work is where we find meaning.

In the past, we would work to earn money to buy things to make us happy. This is not working anymore. We want more. If we are going to be working till we’re 67yrs old and if we are going to have work the center of our life, which it will be, work will need to be where we find meaning. All employees will be looking for meaning and connection to their roles, their colleagues, their managers, their workplace, and the purpose of their workplace and its connection to the wider community. We will less think about work as a means of making money to buy things we can consume but rather see work itself as a source of creativity and enormous possibilities to becoming the best we can.

If you are not self-leading your career and creating opportunities for yourself, you’ll get left behind.

If you'd like to have a chat about your personal brand and how you might leverage it for the future of work, simply click here and let's chat.

I look forward to hearing your story.

Janette

Job Title v's Personal Brand

Do you think of yourself as a job title or a personal brand?

Thousands of professional women that I’ve worked with for the past ten years have thought of themselves simply as a job title.

Is there a problem with that?

Yes, because if you compete on job title alone then you become a commodity and a commodity is easily replaceable.

As the savvy professional woman you are, you know that strong business skills alone are no longer enough to future-proof your career. The thing is your gifts and talents or what you actually do for people only accounts for 20% of how they perceive you and why they choose to promote you or want to be a part of your team.

While 80% of how your team perceives you is based not on what you know, but on who you are and how you show up in the world. your energy, your body language, your physical appearance and your tone of voice. 

Click on the image below to see just how your personal brand will determine your future career success.




For you to be the future leader, you need to start leveraging your leadership personal brand and step into the spotlight. Ultimately, personal branding is no longer an option; it’s a powerful leadership enabler.

As we look to the future, leaders need to be agile, continuously adapt, engage with others in that process and most importantly retain their core sense of identity and values.

As a professional woman you will need to:

1. Flex in Flux - the need to be fluid, mobile and adaptive has never been greater. The most aligned way to do this is by being clear in your core sense of identity and values.

2. Me to a We- you will need to draw on your inherent feminine skills of communication, empathy, collaboration and emotional intelligence to lead your teams towards the future of work and people and teams to achieve results.

3. Ask, Who Am I - with all this change, being clear on your personal brand promise will keep you focused and clear on the value you bring to your team, clients and organisation.

4. From AI to RI - An Artifical Intelligence (AI) -powered talent tool will be developed to help find the talent they need. Real Intelligence (RI) means creating a visibility plan. Your authentic visible brand (on-line and in person) will put you in a strong position as the search for talent becomes increasingly fierce.

Would you like to learn more about the future of work? 

Why Knowledge & Expertise Won't Be Enough For The Future Of Work

Are you hiding behind your knowledge and expertise and forgetting to brand yourself?

The reality is that the work you’re doing now might not be what you’re going to be doing two or five years from now. Your role, your and, your industry about to undergo a seismic shift.

If your reputation is completely dependant on a particular role and you decide to change industries or your area of expertise, it will become much more difficult for you to transition successfully.

But if you choose to build a personal brand now, you’ll be able to transition between roles and industries,

WHY

Because you’ve invested in building relationships based on who you are, not just what you know or what you do.

Here’s a question for you. 

Do you think people do business with you or promote you because you’re brilliant at what you do?

I want you to think about all the brilliant people you know at work who have great gifts and talents who are struggling to simply get noticed.

Now on the flip slide think about all the people at work with little talent who are getting promotion after promotion

So what’s going on here?

We simply live in a world where those who know how to package, brand and market themselves get all the attention, recognition and income.

The thing is your gifts and talents or what you actually do for people only accounts for 20% of how they perceive you and why they choose to promote you or want to be a part of your team.

While 80% of how your team perceives you is based not on what you know, but on who you are and how you show up in the world. your energy, your body language, your physical appearance and your tone of voice.

All those unconscious signals that reveal who you are and either draw your colleagues towards you or leave them uninspired.

So many professionals spend years getting good at their craft, really mastering what they do, rather than mastering who they are.When its who you are that inspires other people. Its who you are that creates connection and trust with your team and co-workers.

Who you are is your biggest asset and your biggest competitive edge.

If you’re a professional woman reading this you have a choice to make

You can walk into the future of work blindfolded OR you can be the self-leader you are and take an active role in preparing yourself and your personal brand for what’s about to come.

As we look to the future, leaders need to be agile, continuously adapt, engage with others in that process and most importantly retain their core sense of identity and values.

Here are three reasons why you need to get really clear on your personal brand and how it will position you for success in the future of work.

1. The battle for talent is fierce. Your personal brand if authentic and aligned will act as a magnet attracting top talent to your team and organisation . Your brand is your competitive edge that you can also use to navigate your career.

2. The linear career path will cease to exist. A strong personal brand will help you transition between roles and industries. Being clear on your PB will allow you to be fluid, mobile and adaptive which are key imperatives for the future of work.

3. According to a recent KPMG report, a key directive for CEO’s for the next 3 years is to limit brand risk. We know that 92% of people trust individuals over brands. You can leverage your authentic personal brand to become a strong brand ambassador for the organisation which will help maintain customer trust and brand reputation.

You see how you position your personal brand today will determine your future career success.

So embrace all that you are and lead with a clear sense of who you are, this is when you will excel and find true happiness in what you do.

Like to learn more? 

Come and join me and other savvy professional women if you want to learn how to leverage your personal brand to harness the opportunities that tomorrow's world of work presents.

We are visiting SYDNEY, MELBOURNE and BRISBANE. 

You can't afford to miss this thought-provoking, future-thinking masterclass.

Janette

Balancing Your Corporate Image, Personal Style & What’s On Trend

Over the past 10 years, I've spent a fair bit of time sitting in company foyers waiting to be greeted prior to hosting corporate leadership branding workshops.

With the advent of "Bring your whole self to work", I have seen many interesting interpretations to this statement. I've seen women wearing short leather skirts, see-through tops, and hot pants and that's just in the foyer.

While these might be the right choice for the weekend I have a deep fear that women are putting themselves at risk of not being taken seriously in the boardroom. This doesn't stop in corporate organisations either.

Lately, I've seen more and more T.V personalities and Entrepreneurs exposing a crazy amount of cleavage and I've wondered why? Is it really necessary? Do you need to expose that much of yourself to get your point across....me thinks NOT!

You all know I'm a huge advocate for women claiming the leadership positions they deserve so when you read this post know that I am coming from a place of wanting to see all women succeed at the highest level.

At the end of the day, women shouldn't lose sight of the fact that they are still going to a place of business to do business.

Given women have so many clothing options they can find themselves in dangerous territory if they don't balance their corporate image, personal style and what's on trend.

I'm a huge advocate for "bringing your whole self to work" but as women, we need to keep the focus on the quality of our work and not on our body parts.

Personally, I think "bringing your whole self to work" brings a wonderful opportunity for women to re-discover their true personal style. To date, women have been conditioned to dress and act like men and some of my clients have forgotten how to tap into their strong feminine energy.

One of the most common questions I get asked by clients is, "How can I inject my own personal style and still look office ready?

Here's a simple formula that I created and share with clients. I hope it helps you find your balance.

Generally speaking an outfit is made up of 3 key ingredients – also known as "Rule of Three". Here's a previous article on this. If you follow this formula, it should put you in good stead to strike the right balance.


1. Always have one structured classic/timeless piece in your outfit. Whether it be classic style pant, skirt or jacket. The structured piece will keep your outfit looking tailored and professional.

2. Always have one piece (structured or unstructured) that reflects your personal style. This piece can incorporate your style with the use of a print, colour choice or fabric choice.

3. The final piece should give a nod to what’s on trend and within reason (ie a top, necklace style, scarf, the style of pant, a lip colour, bag or print).

Here are a few examples to demonstrate the above.




Image 1: The overall look is office ready. The skirt is a classic style in an "on-trend" colour being burgundy. Leather can have a suggestive effect, however, because its worn in a structured, classic style/length it's still office appropriate. You'll notice the top and sleeveless vest are in neutral/classic styles.

Image 2: The black cigarette pants and top are very classic and timeless. It's paired back with a classic structured blazer that's in an "on-trend" colour. P.S Wearing all black on the inside creates a slimming effect.

Image 3: Everything about this outfit is office ready. A classic blazer (with a slight twist) teamed with a pair of "on-trend" culottes. The culottes offer a twist on the classic pant but are well and truly office appropriate.

Image 4: The black skirt is your classic high waisted style. It's teamed it with a top that is currently on trend and overall the look is office appropriate.

Looking at the above examples, the women all look office ready, on trend and strike a great yin/yang balance that is office appropriate and signals their ready for the next leadership opportunity that comes their way.

Regardless of what's trending at the moment, try to stay true to yourself. Know what you look good in, what you like and stick to that.

As you get dressed for work tomorrow morning, think about your short and medium term career goals and present a personal leadership brand that is going to take you one step closer to achieving your professional goals.

Here's to all women claiming the positions they deserve.

Janette

P.S If you're an ambitious, heart-centered professional women who wants to leverage your leadership brand then please come and join our LinkedIn group here.



Is Your Leadership Brand Ready For The Future Of Work?

Gone are the days of having a "typical" linear career path. The "Job for life" ceases to exist. More and more people will be bought in where and when it’s needed and ‘Retainer and call‐up’ contracts will be frequently used for rare skills.

As the pace of change in business is accelerating and competition for the right talent is fierce; leaders will need to adapt and re-train to meet the skills of the future.

So what is the future of work and how are you going to leverage your leadership brand to future-proof your career? 

Here are two thoughts for consideration.

1.YOU MUST SELF LEAD YOUR CAREER.

More and more organisations are encouraging employees to manage their own careers. As a SELF-leader, you will be taking an active role in your own career development. You will be seeking the services of external service providers to help you acquire the skills you need to build a strong leadership brand. Get clear now on the skills of the future and think about how you can position yourself for success.

You also recognise that as you grow and evolve you need to retain your core sense of identity and values because you are seeking greater meaning and relevance in what you do. Understanding your WHY will help you find the right job in an organisation that reflects your own personal values. 

Ultimately, personal branding is no longer an option; it’s a powerful leadership enabler.

2.THE ROLE OF AI AND WHY YOU NEED A VISIBILITY PLAN

An AI-powered talent tool will be developed in the not too distant future. Its purpose is to help organisations find the talent they need no matter which platform its on. 

Every single professional woman needs to have a personal brand that is separate from the company brand.

I want you to think of your brand as your most prized asset. You can take it with you where ever you go. Your authentic visible brand will put you in a strong position as the search for talent becomes increasingly fierce.

Consider creating a separate website for yourself, make yourself visible on LinkedIn, comment on group discussions and share what's important to you. If you build an authentic personal brand and leave a trail of searchable breadcrumbs revealing who you are, you will attract potential talent and organisations to you that share your values.

When your personal brand is attractive, companies looking to hire, will find you and reach out to you.Your personal brand can help you communicate your leadership aspirations and before you know it, you’ll be head-hunted!

I don’t want you to be the worlds best-kept secret. Get out there and get clear on your visibility plan.

As you know I'm fiercely driven to see more and more women claim the positions they deserve by helping them craft an authentic leadership brand that is aligned to who they are, what they do and why they do it.

If want to be the driver of your career and learn how to create a strong personal leadership brand, register your interest for our program, "The SELF leader Brand Map". Our next enrolment will be in early 2018.

Janette

P.S If you're an ambitious, heart-centered professional women and you want to leverage your leadership brand then please come and join our LinkedIn group here.

Janette




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