Welcome to IC’s Leadership Brand Blog

Empowered Women Series - Jacinda Ardern: Her Personal Brand Revealed

She's the world’s youngest female leader having taken office at the age 37, which is no small feat given that currently there are only 15 female world leaders out of a total of 193 UN member states.

She's as authentic as they come and the more I researched, the more there was to love about her.

As New Zealand's Prime Minister, Jacinda Ardern, says she quickly began that she had to "own" who she was and what she stood for. “There was no time to over-prepare or rehearse, the only choice I had from that day forward was just to be myself".

Having read this, I felt compelled to take a closer look at her personal brand.

Here's what I learned! Click here for the white paper


Subscribe to get updates

as seen in the media