Welcome to IC’s Leadership Brand Blog

Job Title v's Personal Brand

Do you think of yourself as a job title or a personal brand?

Thousands of professional women that I’ve worked with for the past ten years have thought of themselves simply as a job title.

Is there a problem with that?

Yes, because if you compete on job title alone then you become a commodity and a commodity is easily replaceable.

As the savvy professional woman you are, you know that strong business skills alone are no longer enough to future-proof your career. The thing is your gifts and talents or what you actually do for people only accounts for 20% of how they perceive you and why they choose to promote you or want to be a part of your team.

While 80% of how your team perceives you is based not on what you know, but on who you are and how you show up in the world. your energy, your body language, your physical appearance and your tone of voice. 

Click on the image below to see just how your personal brand will determine your future career success.




For you to be the future leader, you need to start leveraging your leadership personal brand and step into the spotlight. Ultimately, personal branding is no longer an option; it’s a powerful leadership enabler.

As we look to the future, leaders need to be agile, continuously adapt, engage with others in that process and most importantly retain their core sense of identity and values.

As a professional woman you will need to:

1. Flex in Flux - the need to be fluid, mobile and adaptive has never been greater. The most aligned way to do this is by being clear in your core sense of identity and values.

2. Me to a We- you will need to draw on your inherent feminine skills of communication, empathy, collaboration and emotional intelligence to lead your teams towards the future of work and people and teams to achieve results.

3. Ask, Who Am I - with all this change, being clear on your personal brand promise will keep you focused and clear on the value you bring to your team, clients and organisation.

4. From AI to RI - An Artifical Intelligence (AI) -powered talent tool will be developed to help find the talent they need. Real Intelligence (RI) means creating a visibility plan. Your authentic visible brand (on-line and in person) will put you in a strong position as the search for talent becomes increasingly fierce.

Would you like to learn more about the future of work? 



Subscribe to get updates

as seen in the media