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Three Ways To Power Up Your Leader Brand To Increase Your Impact, Influence and Income

I've had many mid career professional women tell me that they have been told they “aren’t ready” yet for leadership positions they seek.

For many, it came as a surprise and to others, it was the nudge they needed to power up their LEADER BRAND.

Make no mistake, professional women are ambitious. According to a national survey conducted in 2016 / 2017 by Women's Agenda, (39.14%) of professional women ticked ‘looking to earn more’ as one of their ambitions for the next 24 months. It came up well ahead of other options like ‘aiming to get a promotion (32.74%).

One under utilised tool women have at their very disposal which can help them earn more money and yield greater influence is by harnessing the power of their LEADER BRAND.

If I asked you, "What makes a LEADER BRAND Strong"? what would you say?

And if you had to make yours stronger, would you know how to do it?

Your LEADER BRAND doesn’t just incorporate how you look, it also incorporates how you sound, what you say and the way you say it.

Let's take a look at three ways to power up your LEADER BRAND

1. How You Look

Your ability to create a style and authentic brand will stem from how well you can answer these questions.

What values govern the decisions I make every day

What are my super powers

Once you have answers to these questions you can start to create an external image that reflects the authentic you.

For example, let’s say one of your super powers is your high attention to detail. The easiest and most effective way to portray this is to create a look that is aligned from head to toe. It’s all in the detail. This also creates trust in your ability to follow through.

Creating visual presence and confidence is the first step to developing a distinctive style that represents exactly who you are, how you influence others and how you show up to the world.

While you want to "Lean Into" your career you certainly don't want to "Blend Into" the sea of sameness.

Your style will get you noticed but it's your signature that makes you unique, Janette Ishiyama
Once you've created a visual signature there's no point keeping it to yourself. A significant component to creating a visual signature is that you need to share it with others. How visible are you to colleagues, stakeholders, customers and clients?

2. How You Sound

Are you voicing your personal brand?

Your tone of voice can boost or bruise your personal brand. The sound of your voice has a significant impact on how others view you. Be mindful of:

  • Enunciation: Are you clear when you speak?
  • Pace: Do you talk slow or fast?
  • Pitch: Is your pitch very high or very low? 

How you sound also applies to written communication. Consider your digital footprint. Your personal and professional visibility both online and off-line is a major differentiator and has a direct impact on how people perceive you as a leader in your industry. Remember to communicate the problems you solve, the difference you make and the value you add.

3. What you say and how you say it

Do you have a compelling answer to the question “What do you do?” Being able to identify your truth and communicate what is important to you, will influence the way people think, feel and say when your name comes up.

Your body language also shapes who you are and affects the way people make judgements, and these judgements can have very meaningful, outcomes in life – like who is hired and promoted.

The degree to which you are being true to your personal brand affects your ability to command authority, and greatly influence others.

If you'd like to learn more about how to power up your LEADER BRAND to increase your impact, influence and income, click here and join me and other ambitious women who want to take charge of their career by leveraging their leader brand for career success.

Styling Your Success

P.S I'm hosting a FREE Masterclass on Tuesday the 29th of August at 12 noon AEST. It's called "3 Steps To Leverage Your Leader Brand And Increase Your Impact, Influence & Income. Click here to register. In the spirit of generosity, I'll have a FAB surprise to share at the end of this masterclassI don't want to give it away but I promise it will be really worthwhile!


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