You’re at your hot desk working away in your completely open plan office space.

I want you to look around, what do you see? What are other women wearing? What is your boss wearing? Anyone wearing a suit? You see a colleague and think how great she looks. You’re wondering how she managed to put together ad hoc pieces and make it look so effortless.

One of the biggest shifts in workplace culture over the past ten years has been how we dress in the office.

For some of you, I know that dressing in separates has created a dilemma that you face every single morning but I urge you to see this new way of dressing as an opportunity to craft a signature style that will get you noticed for all the right reasons. 

Think about this: A woman working in a corporate job will spend almost half of her waking life in ‘workwear’ – and possibly more. That’s staggering!!!

We’re now free to present a new image of what leadership looks like and now have significantly more options for expressing ourselves on a daily basis. If you’d like to learn about our workshop on how to fuse work wear with weekend wear, click here. 

While we don’t have a standard work outfit like men, this can work for and against us; we have more freedom in what we wear, however, this also means our outfit choice can influence how we’re perceived in the work environment. For example, a lack of effort can be seen as sloppy and unprofessional and anything too risqué can impact your credibility. 

So what role does “Affinity Bias” play in how you create your personal brand and your potential for a promotion?

As human beings, we have a natural propensity to want to be around people we can relate to, who make us feel comfortable or people who are like us. Leaders naturally chose to surround themselves with people who reminded them of themselves. They feel more comfortable when they’re surrounded by people who think like them because it reinforces that their judgments and behaviours are right – A great example of unconscious bias.

On one hand, we are told to embrace diversity and dress in a way that expresses our personal brand and on the other hand the powers that be have their own idea of how one should dress to the office. Given what we know about “affinity bias” how can you still dress in a way that reflects the real you whilst signaling to your boss you’re ready for the next big opportunity?

Ultimately the way to navigate this conundrum is to be cognisant of dressing appropriately for the situation, others expectations, your objectives, their objectives and your ultimate end goal.

If you’d like to learn the techniques that will help you create a style and personal brand that supports your professional goals then click here and watch our workshop from the comfort of your couch “The Art of Self Packaging For Success”.

Here is some unseen footage from previous events.

The techniques I teach you I have taught during my corporate workshops and I know they work because my clients have used them with great results.

My clients are now primed and ready for their next career step, their laser focused on their message and goals and don’t have to give their image and personal brand a second thought. They have invested the time to get this right so that all their energy now goes into preparing for that promotion or landing their dream client. 

I hope you enjoy the #1 Styling + Branding Event for Professional Women & Entrepreneurs.

Here’s to the rise of empowered women!