Are you hiding behind your knowledge and expertise and forgetting to brand yourself?
The reality is that the work you’re doing now might not be what you’re going to be doing two or five years from now. Your role, your and, your industry about to undergo a seismic shift.
If your reputation is completely dependant on a particular role and you decide to change industries or your area of expertise, it will become much more difficult for you to transition successfully.
But f you choose to build a personal brand now, you’ll be able to transition between roles
Because you’ve invested in building relationships based on who you are, not just what you know or what you do.
Here’s a question for you. Do you think people do business with you or promote you because you’re brilliant at what you do?
I want you to think about all the brilliant people you know at work who have great gifts and talents who are struggling to simply get noticed.
Now on the flip slide think about all the people at work with little talent who are getting promotion after promotion
So what’s going on here?
We simply live in a world where those who know how to package, brand and market themselves get all the attention, recognition and income.
The thing is your gifts and talents or what you actually do for people only accounts for 20% of how they perceive you and why they choose to promote you or want to be a part of your team.
While 80% of how your team perceives you is based not on what you know, but on who you are and how you show up in the world. your energy, your body language, your physical appearance and your tone of voice.
All those unconscious signals that reveal who you are and either draw your colleagues towards you or leave them uninspired.
So many professionals spend years getting good at their craft, really mastering what they do, rather than mastering who they are.When its who you are that inspires other people. Its who you are that creates connection and trust with your team and co-workers.
Who you are is your biggest asset and your biggest competitive edge.
If you’re a professional woman reading this you have a choice to make
You can walk into the future of work blindfolded OR you can be the self-leader you are and take an active role in preparing yourself and your personal brand for what’s about to come.
As we look to the future, leaders need to be agile, continuously adapt, engage with others in that process and most importantly retain their core sense of identity and values.
Here are three reasons why you need to get really clear on your personal brand and how it will position you for success in the future of work.
1. The battle for talent is fierce. Your PB if authentic and aligned will act as a magnet attracting top talent to your team Your brand is that you can also use to navigate your career.
2. The linear career path will cease to exist. A strong PB will help you transition between roles Being clear on your PB will allow you to be fluid, mobile and adaptive which are key imperatives for the future of work.
3. According to a recent KPMG report, a key directive for CEO’s for the next 3 years is to limit brand risk. We know that 92% of people trust individuals over brands. You can leverage your authentic personal brand to become a strong brand ambassador for the which will help maintain customer trust and brand reputation.
You see how you position your personal brand today will determine your future career success. Here’s also a video explaining your personal brand and the future of work.
So embrace all that you are and lead with a clear sense of who you are, this is when you will excel and find true happiness in what you do.
If you’d like to learn more about our Personal Brand services, click here.
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